hyge
Brand Foundation · v0.1
FoundationLanding heroInternal · Reference

hyge.

Operating system forPremium 1:1 personal training studios. Europe.
Built to feel likeA clinical instrument. Not a gym app.
DocumentBF-0001 · May 2026
Pronunciation/HY-juh/ — rhymes with sage.
OriginOld English. Thought, mind, heart, intention.
We areDeliberate. Clinical. Quietly premium.
We are notEnergetic. Motivational. Gym-bro.
01 / WordmarkThree explorations. Lowercase. Geometric sans, custom-tracked.A wordmark is the system. Each variation differs by a single, unliterally heritage detail — the kind a serious operator notices in week two, not week one.
hyge
Plain. Restraint as statement.01 / clean
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Macron over y. Old English nod.02 / macron
hyge
Flat-cut descender on g.03 / cut-g
Display · 64px
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Hero use. Marketing surfaces, deck covers, on-site signage.
Nav · 24px
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App top-bar. Auth screens. Minimum size for marks with descender detail.
Footer · 16px
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Document footers, email signatures. Detail collapses to the silhouette.
App icon · 32px
h
Favicon and home-screen. Lowercase h on warm off-white square. 12% corner radius.
02 / ColorClinical dark. Near-black, warm off-white, one accent.If you'd see it in a Function Health lab or an Eight Sleep bedroom, it's right. If you'd see it on a gym poster — start over.
0A0B0E
Near-black#0A0B0ESurface 0. App canvas, page background.
111114
Elevated#111114Surface 1. Cards, modals, sidebars.
1A1B1F
Recessed#1A1B1FSurface 2. Input wells, hover states.
F4F4F2
Warm off-white#F4F4F2Foreground. Primary text on dark, light mode canvas.
F4F4F2 / 62
Foreground · mutedopacity 62%Secondary copy, captions.
F4F4F2 / 40
Foreground · subtleopacity 40%Metadata, monospace labels, helper text.
Accent · choose oneOne accent only. Used for active state, primary CTA, data emphasis. Never decorative.
Primary
Cyan-pale#B6D8E0Diagnostic, clinical. Reads as instrument light on near-black. Recommended.
Alt
Deep emerald#0E5345Longevity, biotech. Heavier; pairs with serif body for editorial weight.
Alt
Bone / cream#E8E2D5Heritage premium. Closer to fashion than tech. Use sparingly.
System · always desaturatedNo saturated reds, greens, or yellows. Inflammation, not alarm.
8B3A2E
Error · deep clay#8B3A2EDestructive, validation failures.
3A5F3A
Success · deep moss#3A5F3ASession logged, payment captured.
A07B2C
Warning · muted amber#A07B2CMissed check-in, deload flag.
03 / TypeInter Tight · Source Serif 4 · JetBrains Mono.Söhne or Neue Haas Grotesk in production licensing; Inter Tight stands in here. Serif appears only where editorial weight earns it. Mono is mandatory on numerals.
DisplayInter Tight · 72 / 0.95 / −4.0%
The operating system for premium training studios.
Hero. Page-opening statements. One sentence per surface.
Heading 1Inter Tight · 48 / 1.02 / −3.5%
Twelve weeks of progressive loading.
Section openers. Feature page titles.
Heading 2Inter Tight · 32 / 1.10 / −2.5%
Form analysis, frame by frame.
Sub-sections. Card titles in dense views.
Heading 3Inter Tight · 20 / 1.25 / −1.5%
Session 14 · Lower body
In-product object titles.
BodyInter Tight · 15 / 1.55 / −0.5%
Hyge is the operating system trainers use when their clients pay them to take the body seriously. Programming, video review, and check-ins. No motivational push notifications. No streaks.
Primary reading. Marketing paragraphs, in-app description text.
Body · serifSource Serif 4 · 17 / 1.55 / −0.2%
A studio is a method. The work of programming a method is not training — it is the design of training. Hyge is for that work.
Editorial. About page, manifesto, longform.
Mono · dataJetBrains Mono · 13 / 1.50 / 0
14:02 · 4 × 8 @ 102.5 kg · RPE 8 · Δ +2.5
Timestamps, volume, loads, RPE. Tabular figures required.
Caps · metaJetBrains Mono · 11 / 1.40 / +8%
Session · Trainer · Client · Block 03
Labels, status, section numerals. Never on more than three words.
Numerals · tabular, monoEvery metric the trainer reads on a phone at 6:50am. Stable column widths.
102.5kgBack squat · top set↑ +2.5 vs last
48.2ml/kg/minVO₂max · estimated— Δ 0.0 (8w)
14:02Session length · median↓ −0:42 vs block 02
82%Adherence · last 28d↑ +6 vs prior
04 / In contextA single fragment. Trainer reviewing client video.Not a full screen — a slice that proves the system carries weight. Density moderate. No icons until earned.
HYGE/Clients/C-0148Session 14 · Lower body · Form review
Block 03 · Week 02Reviewing
ClientM. Almeida
C-014842 · 4y member
Sessions142
Adherence82%
VO₂max48.2
Resting HR54bpm
Frame 0:02:18Knee tracking · 4° inward (L)
[ video placeholder · lower-body lift, side angle ]
0:02:18
0:05:46

This set

Load102.5kg
Reps4 × 8
RPE8
Tempo3 · 1 · X · 1
Rest2:30

Block volume · weekly

W01W08